The convergence of mobile and digital communications

New age marketing on digital media continues to see an enormous amount of growth. Digital OOH has attained critical significance for advertisers to reach busy consumers. Advertisers want results. CPM for display advertising (print, online, OOH) is being supplanted by CPC or CPA models.

In out-of-home settings, mobile devices unleash potential for connecting the physical world to the digital world. miSignageLink leverages the convergence of mobile and visual communications. Using mobile devices it facilitates ubiquitous interactivity with messages on digital signs to close the loop between the consumers and advertisers. The solution provides metrics on users interactions, CTAs, audience measurement (consistent with OVAB guidelines) along with accurate proof of play (complying with POPAI definitions).

The number of consumer touch points for the marketers to reach today has grown across media (print, radio, TV, online, mobile, OOH) and within the online world as display, social media, email, etc. There is a pressing need to deliver and track the same message across all media in one central place to measure the effectiveness of various channels. miSignageLink is empowered to be part of the this advertising landscape enhancing the value of your investments for future.

Self installing digital signs (based on TR-069 specifications) are unique to miSignageLink significantly lowering your installation and maintenance costs.